What Keeps You Together
I’m writing this knowing that most groups will dissolve. The research is clear about that. Groups that form around a shared urgency tend to dissipate when the urgency fades — or when the urgency becomes the new normal, which is worse, because people stop noticing it. Kaniasty and Norris documented the pattern across multiple studies of disaster survivors: social support surges during crisis and then deteriorates, even when need persists. The energy that brings people together doesn’t automatically sustain them.
The question isn’t whether your motivation will dip. It will. The question is whether you’ve built something that survives the dip.
Occupy Wall Street mobilized thousands and reshaped the political vocabulary of a generation. It couldn’t sustain itself. Not because the cause wasn’t urgent — because the identity was the occupation. When the occupation ended, the identity ended. There was nothing underneath.
Occupy Sandy, born from the same network a year later, thrived during Hurricane Sandy’s aftermath because disaster response gave it concrete, immediate purpose. But it too struggled once the immediate crisis passed. The same structural problem: the group’s reason for existing was the event. When the event ended, the group had to answer a question it had never asked: who are we when this is over?
Red Hook Initiative in Brooklyn answered that question. Their mesh WiFi network actually started before Sandy — a small community wireless project launched in fall 2011 with the Open Technology Institute to connect residents around Red Hook Initiative’s community center. When the hurricane hit in October 2012 and commercial infrastructure went down, the mesh network kept working. Red Hook Initiative became a hub — residents charging devices, accessing the internet, coordinating recovery. The network proved its value in crisis, but it survived because it evolved. From emergency communication to digital equity to community education. The Digital Stewards program trained local youth as network technologists — paid roles that gave the organization institutional life beyond volunteerism. The mission grew with the community’s needs instead of dying with the crisis that catalyzed its expansion.
The pattern is consistent. Groups that tie their identity to a single urgency have an expiration date. Groups that root their identity in place, in relationship, in an evolving understanding of what their community needs — those persist.
At your next meeting, have a conversation you might be avoiding. Thirty minutes. Three questions:
What brought us together?
What keeps us together if that original urgency fades?
What are we building that matters regardless of what happens next?
These aren’t rhetorical. Write the answers down. They’re your anchor — the thing you return to when someone asks “why are we still doing this?” and the honest answer is that you’re not sure.
Then talk about why each person actually comes to meetings. Not why they should. Why they do. Maybe it’s the cause. Maybe it’s the friendships. Maybe it’s the learning, or the sense of doing something concrete in a world that mostly offers scrolling. All of those are valid. Clary and Snyder’s research on volunteer motivation — tested across multiple settings and populations — shows that groups serving multiple motivations are more resilient than groups serving one. If the only reason to show up is the cause, then a bad news week can empty the room. If people also come because they like each other, because they’re learning, because Tuesday evening is the part of the week that feels like it matters, the group has multiple roots.
Name them honestly. Write them down.
You’re not the only group. The research confirms something Theda Skocpol documented across two centuries of American civic life: groups embedded in networks — connected to other local groups, to regional organizations, to community institutions — persisted far better than groups that operated in isolation. The Industrial Areas Foundation, which has organized communities since 1940, doesn’t organize individuals. It organizes institutions — churches, unions, schools, neighborhood associations — into coalitions. Each level provides something the others can’t. Local groups provide energy and specificity. The network provides perspective and durability.
If you’ve watched The Handmaid’s Tale, you’ve seen what this looks like under extreme conditions. The Mayday network doesn’t have a headquarters, a membership roster, or a chain of command. Its cells operate independently — most don’t know who the other cells are, where they meet, or how they work. What connects them isn’t a shared structure but a shared purpose and the ability to recognize each other through practice. June doesn’t find Mayday by looking it up. She finds it by doing things that Mayday operatives recognize — small acts of defiance, willingness to take risk, demonstrated trustworthiness over time. The network grows not through recruitment but through recognition. That’s fiction, but the principle is real: decentralized networks survive precisely because no single point of failure can bring them down. A registry can be seized. A headquarters can be raided. But a network of autonomous groups connected by shared practice and mutual recognition — that’s harder to map and harder to break.
Your group of five is a local group. There are others in your community — a neighborhood association, a mutual aid network, a PTA, a faith community, a veterans’ group, a civic organization that’s been around longer than any of you have lived there. They’re not doing what you’re doing. That’s fine. The connection isn’t about merging or recruiting. It’s about knowing they exist.
Between meetings, make contact with one. Attend one of their meetings or events. Introduce yourselves simply — you’re a small group of neighbors interested in local issues. Share that your group exists and that you’d like to know what they’re working on. Hold back specifics about your security practices, your internal dynamics, your operating document. Those are inner-circle information, and this is a first conversation.
When you report back to your group, discuss: What did you learn? What are they working on? Is there overlap with what you care about? Do you trust them? Would you want to work with them on something specific?
This is the beginning of something larger. Not yet — you’re not ready for coordinated multi-group action, and neither is anyone else. But knowing that other groups exist, and that they know you exist, changes the landscape. You’re not alone in your neighborhood. You weren’t before, either — but now you know it.
Field journal: What came up in the identity conversation that surprised you? What motivations did people name? Who did you connect with outside the group, and what did you learn?
Summary
This chapter addresses group sustainability beyond initial urgency, the identity conversation for clarifying what keeps the group together, motivational diversification, and the first outward connection to other organizations in the community.
Action Items
- Hold the identity conversation at your next meeting — thirty minutes, three questions (What brought us together? What keeps us together? What are we building?)
- Write down the answers as your group’s anchor document
- Discuss each person’s actual motivations for attending — name them honestly and document them
- Between meetings, make contact with one existing organization in your community
- Attend one of their events or meetings — introduce yourselves simply as neighbors interested in local issues
- Report back to the group: What did you learn? Is there overlap? Do you trust them?
Case Studies & Citations
- Kaniasty & Norris / social support deterioration model. Post-disaster social support surges then deteriorates even as need persists. Foundational research across multiple disaster contexts (Kentucky floods, Hurricane Hugo, Hurricane Andrew). Sources: Kaniasty & Norris, “A test of the social support deterioration model in the context of natural disaster,” Journal of Personality and Social Psychology 64(3), 1993; Norris & Kaniasty, “Received and perceived social support in times of stress,” Journal of Personality and Social Psychology 71(3), 1996.
- Occupy Wall Street / Occupy Sandy. OWS (2011) couldn’t sustain beyond the occupation; identity tied to a single form of action. Occupy Sandy (2012) channeled the same network into Hurricane Sandy relief — effective during crisis, struggled afterward. Same structural problem: event-defined identity without a persistence mechanism.
- Red Hook Initiative / Red Hook WiFi. Community wireless mesh network started Fall 2011 (before Sandy) as a partnership between Red Hook Initiative and the Open Technology Institute. Sandy (October 2012) proved the network’s value when commercial infrastructure failed. Expanded afterward into digital equity and community education. Digital Stewards program: paid roles training local youth as network technologists (9 cohorts by 2017). Sources: MIT Global Media Technologies Lab (2019); Open Technology Institute case study; Wikipedia/Red Hook Wi-Fi.
- Clary & Snyder / Volunteer Functions Inventory. Six motivational functions for volunteering: values, understanding, social, career, protective, enhancement. Groups serving multiple motivations show higher satisfaction and retention. Source: Clary et al., “Understanding and assessing the motivations of volunteers: A functional approach,” Journal of Personality and Social Psychology 74(6), 1998.
- Theda Skocpol / federated civic associations. Groups embedded in federated networks (local→state→national) persisted better across two centuries of American civic life than isolated local groups. Source: Skocpol, Diminished Democracy: From Membership to Management in American Civic Life (University of Oklahoma Press, 2003).
- Industrial Areas Foundation. Founded 1940 by Saul Alinsky. Organizes institutions (congregations, unions, schools, civic organizations) into coalitions — “organizations of organizations.” 65+ affiliates in the US, Canada, UK, Germany, and Australia. Source: IAF organizational history (industrialareasfoundation.org).
Templates, Tools & Artifacts
- Identity conversation protocol — Three questions for a thirty-minute meeting: (1) What brought us together? (2) What keeps us together if the original urgency fades? (3) What are we building that matters regardless of what happens next? Write answers down as the group’s anchor document.
- Motivation mapping — Each person names their actual motivations for attending. Document them honestly. Revisit when participation dips.
- Outward connection guide — What to share on first contact (your group exists, you’re interested in local issues). What to hold back (security practices, internal dynamics, operating document). What to assess (What are they working on? Is there overlap? Do you trust them?).
- Field journal prompt — What surprised you in the identity conversation? What motivations did people name? Who did you connect with and what did you learn?
Key Terms
- Social support deterioration — The documented pattern in which social support surges during crisis and then declines, even when the underlying need for support persists. Understanding this pattern helps groups prepare for the inevitable dip rather than being blindsided by it.
- Motivational diversification — The practice of serving multiple reasons people show up (cause, friendship, learning, agency), rather than relying on a single motivator. Groups with diverse motivational roots are more resilient when any single motivation weakens.
- Outward connection — The first step toward network participation: making contact with existing organizations in your community, not to merge or recruit, but to know the landscape of who is already working near you.